Over a billion colours
with Quantum Dot Colour.
Get closer to reality and experience a wide colour gamut of up to 100% (typical value) under the DCI-P3 standard for smoother gradients and more vivid and realistic reds, greens and blues.
Direct Full Array Local Dimming lets you experience remarkable contrast levels with independently controlled dimming zones, enabling pinpoint detail in darker scenes and stunning brightness.
One giant leap for surround sound.
Dolby Atmos® puts you inside the action with bigger, more encompassing sound that fills your room – even overhead – to immerse you in your entertainment.
See everything, miss nothing with HDR10+.
Dynamic metadata enables scene-by-scene adjustment for improved image accuracy.
Vivid, lifelike images with Dolby Vision™.
Inspired by cinema technology, Dolby Vision™ achieves astonishing brightness and contrast depth.
Bring entertainment to life
with HDR 10+ and Dolby Vision™
Dynamic metadata ensures every frame is adjusted to get closer to the director’s vision. Brightness, colour saturation, and contrast are adjusted scene-by-scene achieves amazing image precision.
Inspired by cinema technology, highlights are up to 40 times brighter and blacks 10 times darker than standard dynamic range, resulting in vivid, lifelike images.
HDR10 & HLG
Supporting the current industry standards for High Dynamic Range of HDR10 and HLG, detail in the darkest areas of a picture aren’t lost whilst bright areas don’t blow out.
4K HDR Certified
With 4x more pixels than traditional Full HD, Hisense’s 4K UHD resolution delivers breathtaking picture quality and pin-sharp clarity.
Amazing picture realism with Hi-View Engine.
Advanced real-time AI scene optimisation and powerful picture processing delivers new levels of colour, contrast and detail for lifelike picture quality.
It’s all about U.
Personalised, intuitive and smart, access all of your favourite entertainment and built-in apps from the likes of Netflix, Prime Video, YouTube, and Freeview Play.
The newly designed launcher view lets you customise apps based on your needs and with Spotlight Guide you can preview recommendations and must-watch shows or movies by app from the home screen. Search across your TVs apps at once with Global Search whilst One Touch Access lets you access your favourite TV apps in one click.
Discover a world of entertainment effortlessly and customise based on your favourite apps.
Preview recommendations of the latest shows and movies from the selected app.
One Touch Access
Simply press one of the dedicated buttons on the remote for quick access to the most popular apps.
Use Alexa to control your TV with your voice, search across the VIDAA U platform or use any Alexa skills.
Boost your chances of winning with Game Mode.
For fast-paced action or sports games, input lag of less than 20ms ensures quicker reaction times can be replicated onscreen so you can stay ahead of the competition.
Explore the U7QF