Put simply, product descriptions communicate to customers the value of your product. In this way, you can think of them as your 24-hour, 7-days a week sales team. These critical pieces of content educate customers, answer their questions, and convince them that your product is worth spending money on.

• Even before the rise of eCommerce,
• convince them that your product is wort
• These critical pieces of content educate customers,
• answer their questions, and convince them that your product is worth spending money on.